The role
As a content writer, you write the words that bring readers to a website and keep them there: articles, product pages, newsletters and social media posts. You research topics, write for search engines without losing the human voice, and edit your own work carefully. You work with marketers, designers and subject experts.
Who is hiring
Digital agencies, media sites, e-commerce businesses, fintechs, NGOs and start-ups hire content writers, and diaspora businesses often need bilingual writers for several markets. Most of the work can be done remotely, whether freelance, part-time or in-house.
Background and career path
Content writers often study journalism, communication, literature or languages, and show published articles in a portfolio. They grow into senior writer, content manager or editor-in-chief.