The role
As a marketing manager, you decide how a brand reaches and wins its customers. You run market studies, define positioning and pricing with sales, plan campaigns across TV, radio, outdoor and digital, and manage agencies and budgets. You measure what works and present results to the leadership team.
Who is hiring
Consumer goods companies, breweries, banks, insurers, mobile operators, pharmaceutical firms and retail chains hire marketing managers. Roles are mostly on-site or hybrid in head offices, with travel to follow activations in the field.
Background and career path
Marketing managers usually hold a business school or marketing master's degree and start as marketing assistants or junior brand managers. They grow into senior brand manager, head of marketing and then marketing director.