The role
As a digital marketing manager, you plan and run the online campaigns that bring in customers. You manage ad budgets on social and search platforms, oversee SEO, email and content, and track conversions in analytics dashboards. You lead a small team or agencies and report results to management.
Who is hiring
Banks, fintechs, e-commerce businesses, mobile operators, real estate developers, hotels and consumer brands hire digital marketing managers, as do digital agencies. Roles are often hybrid, and diaspora businesses regularly recruit remote marketers who know African audiences.
Background and career path
Most come from a business, marketing or communication degree, backed by certifications from the main ad and analytics platforms. They usually start as digital marketing officers and grow into head of digital or marketing director.